Letter From The Editor: Driving A New Rig

April 10, 2009 |

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Bruce W. Smith, Editor

I feel like an owner-operator leased to the best carrier in the world who’s just been handed the keys the coolest rig in the fleet. My old rig was pretty nice. But it’s nothing like what I’m about to jump into.

Being named the editor of Custom Rigs is a true honor, and one that almost brings me full circle in my publishing career. When I first entered the magazine world I covered all aspects of customized pickups and SUVs for Four Wheeler and traveled the world in search of off-road adventures.

Life was good. Really good. I’d just changed careers from being a parts and service manager for a big Peterbilt fleet in Oregon run by Stalcup Trucking Company and found my new career far more fulfilling than standing behind a counter.

That was 25 years ago. During those two and a half decades I’ve worked for numerous automotive magazines and written about monster trucks, exotic cars, street rods, hot-rods, ATVs, auto racing and, in general, enthusiasts’ love of personalizing their rides. And of course, I’m a gearhead, so just about every vehicle I’ve owned has had its share of customizing inside, outside and under the hood.

My passion for custom vehicles and my admiration for those who do the work on them have never waned. Take a
peek behind every cool vehicle and you’ll find an owner with an equally fascinating story. Customized big rigs are the epitome of power, beauty and majesty in the world of custom vehicles. Each rolling piece of art is as different as the driver at the wheel.

That mentality bodes well for my job. My new bosses here at Randall-Reilly are very clear about the purpose of Custom Rigs: to showcase the vehicles and skills of those in the custom truck community while providing a conduit for the newest trends, products and services to reach those who take pride in their ride, be it a working rig or show truck.

My goal is to steer Custom Rigs in that direction, but I can’t do it without your help. So don’t be shy about calling or e-mailing to tell me exactly what you want to see in these pages and on our website (www.customrigsmag.com).
Criticisms are just as valuable as compliments. Custom Rigs is published quarterly, but our website will be updated weekly with articles you’ll find fun and informative, along with pictures of your own rides.

After all, this is your magazine. I’m just the guy sitting in the seat holding the steering wheel while thinking of what I can customize next to make this new rig even more special. – Bruce W. Smith, EditorĀ  / bsmith@rrpub.com


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