
BIG RED
Frame-up resto takes this 28-year-old Pete from an oil-field workhorse to Build-Off champion
By Bruce W. Smith
Jerry Diemoz is like a teenager being handed the keys to a dream car. Diemoz, the owner of J&R Trucking, an oil-field operations company out of Rock Springs, Wyoming, is all giggly and barely able to take his eyes off Big Red, an ’81 Peterbilt he’s owned from day one. It’s one of the three custom rigs entered in the Big-Rig Build-Off.
Diemoz has logged more than 1.6 million miles in its cab, most of those miles plying the nasty roads and drilling sites of Wyoming’s oil and gas fields hauling rigging and equipment.
But what he sees before him isn’t the old workhorse anymore. It’s a full-on custom show truck.
“I’m amazed, I’m amazed!” he says looking inside the cab. “It’s great!” He’d not seen it finished until the day he came to the Louisville event and walked into the Build-Off display area where Jim Raines, S&J Truck Sales’ president, handed him the keys. His excitement mirrored the thoughts of the three judges for the Industry’s Choice award.

Big Red originally went into the S&J shop in Ft. Wayne, Indiana, to have the renowned repair center (and winner of the Build-Off in 2007) give the 28-year-old truck a working rig’s facelift.
The Cat 3408 was already out and awaiting overhaul. “But when I found out about Jim and the work they do,” Diemoz says, “everything changed. Jim started on it and everything changed again, because he’d been invited to enter a truck in the Big-Rig Build-Off – and we decided it’d be Big Red.”
“As the rebuild progressed,” says Raines, “we tore it down and began with new double-frame rails custom-built by P.G. Adams in South Burlington, Vermont. From there we rebuilt the truck from ground up.

“We replaced all the sheet metal in the hood, cab and sleeper, converted the front axle over to hub pilot-style, and put in the custom stainless boxes.”
Diemoz requested spreading the rebuilt locking drivers from 46 to 60 inches to “make it ride better over those washboard roads we have in the oil and gas fields.”
S&J fabbed new fenders to cover the new Bridgestone drivers wrapped around sparkling Alcoas and built the custom stainless deck plate and frame covers.
Alum-I-Tanks provided 185-gallon saddle tanks to replace the original 135s, Valley Chrome the front bumper, and Roadworks the rest of the chrome trim as well as the custom firewall and engine air intake.
While all that was going on, sound-deadening material and custom speaker enclosures were installed. The Pioneer sound system, rear camera, DVD player and police scanner were wired and mounted.
Then Ft. Wayne’s Marquart’s Custom Creations refurbished the interior in leather, including re-covering the new Comfort Ride seats. Meanwhile Rockwood Products handled the hard interior panels.
Hundreds of miles away in Elco, Nevada, at Elite Motor Works, Big Red’s tired 450-hp V8 received its own special service. Elite’s experts did a block-out rebuild, popping in bigger injectors, oversizing the bore and upsizing the turbo. The result: a 1,000-hp Cat.
When it came back to S&J they fabricated a new air-intake box and redid all the electrical and plumbing to accommodate the bigger stable of ponies.
After all the wrenching and fab work was done, Big Red made a trip across town to Hoosier Trailer & Truck Equipment, where they deftly applied the finishing touches using Dupont Imron 6000 Polyurethane Autumn Leaf and black as the primary colors to make Big Red shine.
And shine it does. The list of modifications reads more like a parts inventory for a custom truck fabrication and repair shop.
But it’s the one item listed at the end in bold type that says it all: 2009 Big-Rig Build-Off Industry Award.
“I spec all my company’s trucks for the work we do so they are ‘custom’ in that respect,” says Diemoz, running his hand along the stainless deck plate.
“But nothing on this level. This is my first custom rig. The thing I like most about it is the detail that Jim did on it. He’s very, very proud of his work and he has reason to be.”
When Diemoz was asked if Big Red was headed back to the muddy oil fields, he said, “No way. We are literally building a showroom for this truck. After all, as my wife says, ‘Our home is one Peter built.’ Now it’s time for it to retire.”